Volume V · The JournalLetters · Essays · Field notes
Letters from
the atelier.
On colour, on craft, on the quiet economics of the Indian paint counter. A monthly journal, written by the people who built HueVista — and by the retailers who use it.
FEATURED · ESSAY
Featured essay · No. XVIIRead the essay →
The colour of an Indian afternoon.
Why western light reads warmer in Belgavi than in Bengaluru — and what that means for the shade card you place on the counter. A meditation on geography, glazing, and the eye that has grown up watching either.
Ananya R.
10 min read · May MMXXVIAll entries · chronological
XVII.The colour of an Indian afternoon.By Ananya R. · 10 minEssaysMay MMXXVI →XVI.From let me think to same afternoon — Sharda Paints, four months in.With Suresh K. · 8 minCase studiesMay MMXXVI →XV.Why we don't generate rooms — we recolour them.By the engineering desk · 12 minEngineeringApr MMXXVI →XIV.A small history of the tinting machine.By Vikram J. · 14 minEssaysApr MMXXVI →XIII.Notes from the pilot · twelve cities, twelve counters.From the field desk · 7 minField notesMar MMXXVI →XII.HueVista featured in The Hindu BusinessLine.Press · 3 minPressMar MMXXVI →XI.The ΔE problem, or why approximate isn't good enough.By the engineering desk · 9 minEngineeringFeb MMXXVI →X.On the quiet dignity of a repaint-free job.By Ananya R. · 6 minEssaysFeb MMXXVI →IX.A field note from a Mangalore monsoon.From the field desk · 5 minField notesJan MMXXVI →VIII.Why we begin with the retailer — and not the consumer.A founding letter · 11 minEssaysDec MMXXV →
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